Who’s the big winner at Constellation’s Senior Players Championship?
October 6, 2008
The golf pros are vying for a $390,000 grand prize. Local charities hope to benefit to the tune of $100,000 each. Corporations and businesses are shelling out anywhere from $850 to $82,000 to catch the eye of thousands of spectators.
But arguably the biggest winner of the Constellation Energy Senior Players Tournament — financially anyway — is the Baltimore region.
“Viewing this program [on television], you hear Baltimore, Baltimore, Baltimore,” said Nancy Hinds, vice president of public affairs of the Baltimore Area Convention & Visitors Association. “You can’t even put a financial dollar value on it… It’s hours and hours worth of exposure that the cost of advertising for would be in the millions and millions, and we could never afford to pay for that.”
The festivities officially begin today with the Bechtel Power Grand Champions Pro-Am tournament and championship play is Thursday through Sunday. Televised from the Baltimore Country Club in Timonium on the GOLF channel and NBC for nine hours over four days, Hinds said the cutaway shots of the country club, Baltimore City and the audio mentions promote the area as a tourist destination.
“Every time a national network covers a sporting event in Baltimore and Baltimore is on the national stage, it just makes people tune in and take notice that these events are here,” she said. “People will want to visit a city that’s exciting and new and happening.”
Does national exposure like this make residents proud to call Baltimore their hometown? Or do you just see the road closures and television vans as a hindrance to your daily life?
LIZ FARMER, Business Writer
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