MedImmune: Vote for vaccines

August 27, 2008

An interesting piece of campaigning from Maryland’s own MedImmune. The Gaithersburg-based biotech has started a new Web site to push the importance of taking the flu vaccine. More specifically, it’s pushing the importance of taking its version of the vaccine, which is delivered with a nasal spray instead of through a needle.

The “interesting” part is that the Web site is set up like a campaign Web site — campaign buttons, a call to cast your “fluvote” and a string of red, white and blue banners.

I suppose it’s a timely piece of advertising, and a good way for the company to get its message out. Still, just thinking about campaigning and politics gives me a little eye twitch — the same one I get whenever I see a political ad on television.

Thanks to the WSJ blog for seeing it first.

JOE BACCHUS, Web Specialist

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