Survey shows mixed results for MedImmune
August 21, 2008
If you believe the results of a new MedImmune-sponsored survey, most parents believe that giving their kids a flu vaccine isn’t all that important. At least not in comparison with taking their vitamins and dressing appropriately for the weather.
That might not be stellar news for Gaithersburg-based MedImmune (producer of inhaled flu vaccine FluMist), but here’s a finding that tips the scales back its way: Two out of three parents surveyed said they wish their child could get a flu vaccine without having to get a shot.
Gee, if only one was available on the open market.
Here’s more good news for MedImmune:
- Of those parents who have previously had their child vaccinated against the flu, nearly 4 out of 5 (78 percent) say they would be extremely or very willing to try a needle-free flu vaccine for their child if their doctor said it was OK.
- Three out of four school-age children (77 percent) would be willing to get the flu vaccine if the experience was injection-free.
In February, the CDC’s Advisory Committee on Immunization Practices expanded its annual flu vaccination recommendations to include children six months to 18 years of age.
The survey’s findings seem to show that parents overwhelmingly rely on their healthcare provider’s recommendation for vaccination decisions. But lobbying doctors’ offices is about to get even harder for pharmaceutical reps, thanks to new ethics guidelines for the industry.
Do you think FluMist’s parent company needs to generate more awareness of its product? Would you as a parent feel comfortable giving your child an inhaled vaccine?
JACKIE SAUTER, Web Editor
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