Wild Goose changes are just skin deep

June 24, 2008

wg_pumpkin-6pak_front.jpgHaving just completed a four-year stint (also known as college) in the great state of Maine, I’ve become a bit of a self-proclaimed microbrew enthusiast. So when Frederick, Md.’s own Wild Goose Brewery announced that changes to their product were on the way, I panicked.

Luckily, the only modifications in store involve the beer’s packaging, not its Pine Tree State-caliber flavor.

As Neal Stewart, director of marketing for Wild Goose and Denver-based parent company Flying Dog, explained, “There’s always a perception amongst consumers when the packaging changes, the liquid changes, and that just isn’t true.” By Stewart’s assessment, the brand hadn’t received a packaging facelift in over 10 years.

According to a news release from public relations firm Object 9, the packaging overhaul is meant to “revitalize the brand.” It reads:

“The clean, contemporary packaging is further refined and reflects the brand’s premium craft beer image. Also, the brand’s quirkiness particularly shows through in its fun ‘Goose Facts’ and seasonal beer packaging. Just looking at the Pumpkin Patch Ale 6-pack carrier makes you want to load up a little red wagon on Halloween and stroll around the neighborhood eating candy and drinking beer.”

You can check out the snazzy new packaging at your local liquor store come August. Also this summer, the Maryland brewery will release two new varieties, a brown lager and an extra pale ale. Let’s toast to that!

ANNE RILEY, Business Writer

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Posted by The Daily Record | Filed Under business, food 

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