Pride of Baltimore or fluff?
June 19, 2008
In their effort to beef up the local flavor of what at times can appear to be a modern-day traveling circus, the AST Dew Tour announced today it would be awarding another prize at the close of the four-day, action sports event: The Pride of Baltimore award.
The award winner will be determined by a three-person panel of media members from The (Baltimore) Sun, the Examiner and WBAL (note the absence of a certain newspaper here, but I suppose we’ll let it slide). The judges will be looking for the athlete who best represents his sport and who gives the best overall performance during the weekend.
“We’re always trying to make sure we can localize the event,” said AST president Wade Martin after the conference. “We don’t want to be an event that comes through town for a weekend, does its thing and then just shows up again the next year.”
Named for the Baltimore Clipper that sails around the world promoting Maryland tourism, the award’s prize package includes Baltimore goodies like a two-night stay in a Hyatt Regency luxury suite, a treatment at the Pearl Spa in Fulton, dinners at high-end restaurants and National Aquarium passes (and a $5,000 donation from tour partner Aramark), to name just a few.
Do you think this award is a nice addition to the Baltimore tour stop — that it’s something the athletes would be proud of winning? Or do you think it’s just fluff; another way for the city to get some free advertising for its attractions to the crowds already at the event this weekend?
LIZ FARMER, Business Writer
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