Can an ad campaign solve the foreclosure crisis?

May 6, 2008

Nationally, home values are still eroding and foreclosure filings are doubling, but thankfully, here in Maryland, we have a new ad campaign to save the day.

“Mortgage Late? Don’t Wait!”

Almost 700,000 postcards have been mailed to at-risk areas in the state with that message.

It’ll also appear on buses and rail cars in Baltimore and PG County. And that’s not all – a multimedia component will include radio and print advertising.

Because all people need is a little prompting, right?

JACKIE SAUTER, Web Editor

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Posted by Jackie Sauter | Filed Under business, foreclosures 

Comments

One Response to “Can an ad campaign solve the foreclosure crisis?”

  1. Anonymous on May 7th, 2008 8:07 am

    Obviously, an ad campaign cannot solve the mortgage crisis. Why the cynicism related to getting the word out to people that there may be options available to them other than foreclosure?

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