Bethesda group: Recycling first on list

April 21, 2008

honest_tea.jpgI wrote in September that Honest Tea’s CEO, Seth Goldman, seemed to be taking on global warming single-handedly.

Well, it turns out it takes a village - or a close-knit, well-funded community.

Today, the private-public group founded by Goldman and MoCo Councilman George Leventhal - appropriately named “Bethesda Green” - launched a new Web site, debuted a new logo and revealed its backers.

No surprise here - Coca-Cola, which recently purchased a helping of Honest Tea, is among them.

The first commitment from the beverage-making duo is a $30,000 donation for the “purchase and installation of approximately 30 recycling bins in the downtown area.” A local community group will handle their collection and processing.

(It is Bethesda - so they have to be really swanky recycling bins - but that breaks down to one grand per bin. Any ideas why such a hefty amount is needed for a seemingly low-budget task?)

bethgreen.jpgAnyhow, the other businesses that care about the environment in Bethesda are: Calvert, Federal Realty Investment Trust, and Reznick Group.

I do like the logo they selected, which was reviewed by a “select panel of judges” including Washington Capitals player Matt Bradley.

JACKIE SAUTER, Web Editor

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Posted by Jackie Sauter | Filed Under Honest Tea, business, montgomery county 

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