Celebrate Earth Day at an auto dealer?
April 4, 2008
What do you get when you cross Al Gore with oil changes and tire rotations? That’s right, Earth Day at an auto mall!
Apparently, Fitzgerald Auto Malls have gone “green” crazy. There’ll be lots going on there during the eco-friendly week of April 14-19, including an energy-efficient auto show, energy-saving products mini expo, Healthy Food Day, and the old reliable standby of all public exhibits of environmental enthusiasm: tree planting.
Also, all Fitzgerald locations will be accepting recyclable materials from the public — including oil, antifreeze and vehicle batteries, some of the nastiest stuff for the planet to digest.
To be honest, I’m kind of burned out from this “green” environmental lovefest that has been dominating the media for quite a while now. I mean, come on, press people, let’s at least pick a new color — or a rotation of colors — to attribute to someone caring about the planet.
Our new color-cycle designation for the media to celebrate eco-consciousness could look like this: blue, yellow, green, of course, and then Gore (I think he’s done enough for us humans that we can create a color in his honor).
Does anyone else agree with my creative color pattern, or is my “green fatigue” the result of me being one of those self-absorbed media types?
FRANCIS SMITH, Special Publications Assistant Editor
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What’s fatigue-causing for me is that Fitzgerald himself was one of the chief antagonists fighting the clean cars legislation in last year’s legislative session. No environmentalist, he’s all about the other connotation for “green.”