Comments on: Star-studded Nike ad calls out UnderArmour

By: Lori

Lori — Fri, 11 Apr 2008 17:46:04 +0000

Saul Williams, “List of Demands”

By: AMW

AMW — Wed, 09 Apr 2008 23:40:43 +0000

Could someone, anyone, tell me who wrote/performed the music in this ad?

By: Efren Vergara

Efren Vergara — Tue, 25 Mar 2008 04:49:07 +0000

Hope Solo is also in this commercial. Did I see Kevin Durant?

By: Ed Waldman

Ed Waldman — Mon, 24 Mar 2008 19:13:46 +0000

My bad… it is LaDainian Tomlinson, not Reggie Bush (must be that darn Darth Vader shield he wears). And, upon further review, it’s Abby Wambach, not Julie Foudy.

By: D. Awes

D. Awes — Mon, 24 Mar 2008 19:07:46 +0000

I also noticed Diana Taurasi, Adrian Peterson, and Brandon Roy.

Personally, I don’t think many viewers will see this is as a shot at Under Armour. For athletes, the goal is to be better than the next competitor. This slogan speaks deeply to that desire. In fact, it’s so effective and specific that it rings on a personal level before you have time to consider “hey… what is eviil conglomerate Nike doing here?”

As a competitive runner, seeing this yesterday immediately reminded me why I’ve run stadium stairs for hours in the summer heat. Isn’t that exactly what Nike wants?

By: Randy C

Randy C — Mon, 24 Mar 2008 19:05:55 +0000

I also noticed LaDainian Tomlinson (AKA LT and probably one of if not the best player in the NFL). And if I was Under Amour I would definately be concerned about a company with the vast resources and reputable brand name such as Nike coming after me full-throttle. My only question to Nike would be, why now. Under Amour has been around for a while now, and has become successful brand for sports apparel . Is Nike starting to lose market share to Under Amour or does Nike finally see Under Amour as a viable and real threat to its business?