Critics cry foul over chicken sandwich slogan

February 28, 2008

Sheetz’s new “Crispy Frickin’ Chicken” billboards are causing a stir for the use of fowl - sorry, foul - language.

From the AP story:

The campaign is aimed at young adults, and the company did not intend to offend anyone, [Spokeswoman Monica] Jones said.

“We’re kind of known for edgy, kind of brash advertising tactics, and we knew this would spark a certain amount of controversy,” Jones said. “That said, we’re proud of the campaign.”

The 100 billboards will be taken down when the campaign ends on Wednesday.

Sheetz Inc. is based in Altoona, Pa., but operates stores in Maryland, North Carolina, Pennsylvania, Ohio, Virginia and West Virginia.

JACKIE SAUTER, Web Editor

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Posted by Jackie Sauter | Filed Under advertising, business, marketing, maryland 

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