Trade mag names Rock, Paper, Scissors tourney a “great idea”

February 25, 2008

Around the newsroom, many of us roll our eyes when we open our inbox to find a deluge of press releases from California Tortilla. The joke goes that their marketing staff really earns their keep - in consistency and volume, if nothing else.

But one of the fast-food burrito chain’s promotions was recently recognized in Restaurant Business magazine as No. 15 on their “50 Great Ideas” feature. And, oddly enough, it was one of the ones we had not-so-silently mocked.

Held on Wednesday, June 20th, Rock, Paper, Scissors Day challenged customers to defeat their cashier in a round of the popular game. If the customer was victorious, they saved $1 off their order. Across the chain, customers won 62% of the games, blowing away all expectations.

I don’t think my expectations - if I had any - are blown away, but you’ve got to give ‘em credit: when it comes to customer involvement, California Tortilla is earning its keep.

JACKIE SAUTER, Web Editor

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Posted by The Daily Record | Filed Under advertising, business, marketing 

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