Taking stock (of our stock page)

January 24, 2008

One of the biggest changes in newspaper business sections over the last 10 or so years has been how daily stock market information is presented.

Heck, the fact that we call it “daily” information says it all. The stock market changes every second. And, unlike 10 years ago, it doesn’t stop changing at 4 p.m., when the markets close in New York. Papers have gone from running four or five or even six pages of listings to — in many cases — no listings at all.

The challenge has become to provide readers with information that they can’t easily get elsewhere (unless, of course, they have a Bloomberg terminal, one of the greatest financial toys, err, tools in the history of the world).

We’re fairly certain that the vast majority of Daily Record readers weren’t tearing through our paper to get to what we used to call our “Marketplace” page to see how their portfolio did the day before. At best, the information was outdated and hard to read. Starting Friday, with a big assist from the data wizards at Bloomberg, we’ve changed that.

Every Friday, we will dedicate nearly half the markets page to a detailed financial snapshot of one of the state’s public companies. Today’s company is Under Armour. We’ll also show you which companies are doing well — according to the markets — and which are doing not-so-well by telling you how much $1,000 invested in the company’s shares a week ago, a month ago and a year ago would be worth now.

On Tuesdays through Thursdays, we will feature an expanded look at the companies that make up what we’re calling The Daily Record-Bloomberg Maryland Stock Index.

“Permanent” changes at a newspaper are like a permanent wave. In other words, nothing lasts forever. If there’s something you’d like to see, or if you think we’re doing something that has no value, e-mail me.

And remember, at newspapers, if we get no reaction from our readers, we take that as a sign that we’ve gotten it exactly right.

ED WALDMAN, Managing Editor/Business

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Posted by Jackie Sauter | Filed Under stocks 

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