Annapolis chosen to test new Budweiser vodka
November 27, 2007
Things are really beginning to look up for Maryland’s capital city’s image. First, this week’s Mid-East peace conference has put all eyes on Annapolis, “America’s Sailing Capital.”
Now, Annapolis will again be on par with such major metro areas as New York, Boston and Washington.
According to Bloomberg News, Anheuser-Busch is looking to Annapolis to help roll out its newest creation — “Purus,” an Italian-made organic-wheat based vodka. The beer giant is looking to continue branching out from its strictly suds history and expand its offerings.
Before going full retail, Purus will be sold through bars, restaurants and package stores in Annapolis, Boston, New York and Washington.
The new vodka costs about $35 and comes in a raindrop-shaped bottle.
Do you think Budweiser’s parent company is making the right call?
-BEN MOOK, Assistant Business Editor
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One Response to “Annapolis chosen to test new Budweiser vodka”
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Annapolis good. Budweiser vodka bad. Especially with a name that recalls pruritus ani.