Blogs need controversy

August 22, 2007

I’ve decided the Blogosphere is a lonely place and maybe what makes a good blog posting is a little controversy.

The world of rap music is familiar with controversy. Take the reported feud between rappers Kanye West and 50 cent (pictured at bottom) regarding whose latest album will do bigger sales volume during the first week of release. That kind of public debate is guaranteed to generate some media buzz.

Better yet, what if businessmen followed the same model for their business competition? Suppose Under Armour Inc., founder Kevin Plank (top) said, “If my third quarter profits in athletic shoes aren’t greater than Nike’s, I’m going to get out of this athletic footwear business”?

I bet that would generate some media buzz. It might even make covering Baltimore businesses a little more exciting and unpredictable. Plus, it would definitely generate some more traffic to my blog posts.

My fingers are crossed. I’m ready, Kanye and 50. And maybe, Under Armour or some other Baltimore company could add to the mix. I’m still waiting for those third quarter profit results.

-TODD ZIMMERMAN, Presentation Editor

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Posted by Jackie Sauter | Filed Under Uncategorized 

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